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OK, This Is Clever

There’s a documentary just out about the soldiers in Iraq called “Brothers At War“. I haven’t seen it and don’t know much about the film (my son is in the Army, so I’ll probably go watch it).

But the distributor – Samuel Goldwyn Films – is doing an interesting thing which directly connects with my image of “social media marketing” – they are offering the people interested in the film a process to get it shown in their area by preselling 1,000 tickets, and providing a kit (pdf) and support in putting together the group buy.

They are using Web based tools to build out a consumer-led marketing program.

Damn clever, if you ask me.