There’s a documentary just out about the soldiers in Iraq called “Brothers At War“. I haven’t seen it and don’t know much about the film (my son is in the Army, so I’ll probably go watch it).
But the distributor – Samuel Goldwyn Films – is doing an interesting thing which directly connects with my image of “social media marketing” – they are offering the people interested in the film a process to get it shown in their area by preselling 1,000 tickets, and providing a kit (pdf) and support in putting together the group buy.
They are using Web based tools to build out a consumer-led marketing program.
Damn clever, if you ask me.