First Rule: Not Everyone Is Like You

By that I mean that we assume that most people do what we do and follow our normal cycles…that’s uniquely dangerous for consultants and trebly dangerous for new media consultants.

I was just at the eye doctor, and commented that I’m probably in front of a monitor 9 to 10 hours a day. From reading newsfeeds and early emails at 6:30 in the morning to one last glance at the blogs at 11pm just before I go to bed.

It’s what I do for a living as an information worker – I email people, write things, research things, build presentations, and read and approve other people’s documents.

I had a small moment of Zen clarity the other day; I was reading Chris Brogan’s blog where he wrote about ‘5 Things Small Business Owners Should Do Today Online.’