I’m one of those people who believe that things are almost always simpler than we think. Too often we make things less clear as we try and describe things – we make them hard to understand with a fog of language that hides a lack of conceptual rigor and clarity. We – all – get caught in this as we try and engage the language rather than the underlying concepts.
I had lunch with a prospective client last week; she has a company that offers a SaaS component that integrates two components in enterprise HR systems.
So we sit down and I ask her to explain what she wants to do; she gives me an explanation.
She has been – abstractly – interested in ‘socializing’ her apps, and recently she’s been hearing from customers that she needs to “make them social.”