The Three-Axis Problem – Conversations ABOUT, WITH, and AMONG

Like most people I’m often kind of amazed when my mouth does my thinking for me – both good amazed and bad amazed. yesterday, meeting with a prospective client, and trying to explain the way I think through the problem of implementing social media I improvisationally explained something well enough that I want to get it down in text before I forget it.

What I explained is that “social media in the enterprise is a three-axis problem.”

The three axes are:


…as in conversations ABOUT you, conversations WITH you, and conversations AMONG you.

And that you need to solve the problem in all three, but prioritize the axes based on the specifics of the organization and its situation.