I’ve been digging into what the contemporary Web means for small businesses a bit, and I’ve come to an interesting conclusion.
Most small businesses are probably wasting their money on their web presence.
I’m not talking about businesses that have sophisticated transactional capabilities on their site, or about businesses that engage customers with blogs or even meaningful catalogs.
But the typical small business website…like the one that my friend and physical therapist has looks like this:
…clearly isn’t doing the owner any good at all. I know; I checked.
If I search for the business by it’s specific name, the first and second results are the business site.
But if I search for it using local search, neither Yahoo nor Google registers the site.